Inemerging markets, formal banking only
reaches a smallpercentof the population, compared with high
penetration rate for mobile phones. Low
access to financial services and the fact that people in these markets tend to
trust mobile brands more than banks, encourages them to use their device to
carry out financial activities.
Mobile phones offer numerous benefits in emerging markets; they
ensure the safety and security of money, make payments more convenient and
promote M-Commerce opportunities for local entrepreneurs. They also present opportunities for
western companies looking to move into these markets, as well as learning’s for
those who want to implement similar mobile finance models in developed markets.
New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.
Sponsormob recently opened a sales office in Austin, Texas. The U.S. base of operations will focus on expanding the client base and management of current North American clients. Founded in 2006, Sponsormob is a leading provider of mobile advertising in Europe working with clients around the world. The company has grown from a staff of three in 2009 to twenty-five full-time employees today and has doubled its profitability year on year since its founding.
Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
