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Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.

The iPhone 5 release has generated a lot of excitement, but despite all the press, many of the changes to the iOS ecosystem have not been covered in depth. Find out more about the changes to Apple's App Store and how you should advertise.

12:00 PM, September 26th

Weather is Beautiful in New AccuWeather App for iPad

STATE COLLEGE, Pa. May 07, 2012 – AccuWeather’s new, art-inspired iPad app is a beautiful display of weather graphics and information. It has a creative, vintage design and even more features, such as a hurricane center, choices for how the detailed and local 15-day forecasts are displayed, and full support of the Retina display on the new iPad.

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AccuWeather Launches new iPad App

Courtyard Hotels First to Leverage New Features and Design, Including New Ad Placements

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AdColony Study Shows TV + Mobile Video Advertising Drives Huge Brand Lift

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.

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