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Leveraging Data-Driven Marketing in Insurance

 

While the world has seen a boom in the use of technology to harness data across sectors, the insurance sector has been slower to adopt and implement digital technologies, especially when compared to others in financial services. Leaders in the sector believe that a comprehensive data-driven strategy is the way forward, and have started investing in this direction.

The explosion of Machine Learning and Data Science in the last few years has proven without doubt that high-precision and actionable data gives businesses the capability to curate customers and build new targeted audience bases, and thus recognize new opportunities that might not have been identified before.

Near's ebook - "Leveraging Data-Driven Marketing in Insurance" highlights the current challenges faced by the insurance industry and how they can boost their business by taking the data-driven appraoch: https://near.co/resources/

Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps

Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps New report sheds light on the mindset, motivations and behaviors of today’s mobile gamers SAN FRANCISCO -- January 19, 2017 -- Tapjoy, the leading mobile monetization and engagement platform, today released the findings of in-depth research it conducted to understand the mindset, motivations and behaviors of today’s mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers. One of the main findings from the report, titled “The Changing Face of Mobile Gamers: What Brands Need to Know,” shows that consumers are twice as likely to say they feel relaxed when playing mobile games than they are when using social apps. They also say they feel more focused (35% vs 11%), happier (34% vs 21%), and more engaged (35% vs 20%) on gaming apps than social networking apps.


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Affluent travel the most to attend sports events in Australia, with a preference for Australian Open: AdNear Intelligence

Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company AdNear. The study analysed 4 events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.

Australian Open saw 5x increase in footfall during the event, the highest amongst all other events, followed by the Eminem Concert which saw 4.5x footfall during the event. While the foot traffic increase in Australian Open came from males, the increase in the Eminem concert came from females that saw a 7x jump.

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Mobile Retail Guide

This white paper illustrates how retailers can engage, manage and monetize today’s connected customers through location-aware, branded mobile apps and in-store mobile technologies. "The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps..."

Local Media App Trends

EXECUTIVE SUMMARY

Mobile moves incredibly fast. Keeping pace with both the technology and consumer expectations presents unique challenges and opportunities. Data on mobile usage is helpful, but is by its very nature looking backwards instead of ahead to the future. This survey, released in July 2013, aspires to answer the qualitative questions that quantitative data simply cannot.

Here are a few key findings from our first study:

• 1 in 4 smartphone owners have a local news app installed.

• The TV Broadcast is still the primary choice for receiving local news content, as voiced by 47% of the survey population.

• On-air promotion is the single most important driver of app awareness and downloads, receiving 41% of responses.

• Apps trump websites for the second choice for local news content.

• Consumers prefer apps for breaking news, and tablets for reading content.

• For a paywall to succeed, a local media company must deliver very unique content.

53% of mobile web users in key emerging markets have used a mobile for finance activities

In emerging markets, formal banking only reaches a small percent of the population, compared with high penetration rate for mobile phones.  Low access to financial services and the fact that people in these markets tend to trust mobile brands more than banks, encourages them to use their device to carry out financial activities.

 

Mobile phones offer numerous benefits in emerging markets; they ensure the safety and security of money, make payments more convenient and promote M-Commerce opportunities for local entrepreneurs.  They also present opportunities for western companies looking to move into these markets, as well as learning’s for those who want to implement similar mobile finance models in developed markets.