Statistical Snapshots | Mobile Marketing Association

Understanding China’s Mobile and Multi-Platform Audiences

comScore and CTR Market Research earlier announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. An analysis of the multi-platform and mobile data revealed some key findings: - The importance of understanding mobile platforms in China is highlighted by 20% of China Internet users accessing only via mobile devices in a month, double the United States figure of 10%. - The majority of all digital minutes in China are consumed via apps on mobile devices (62%), higher than in other large digital markets such as the United States and the United Kingdom. - Whilst mobile devices dominate overall time, it is important to understand that mobile audiences overlap with desktop ones to a varying degree across categories. For example, in the Banking category, the proportion of mobile audiences is double that of desktop audiences. Read the full article here: www.comscore.com/Insights/Infographics/Understanding-Chinas-Mobile-and-M...
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Leveraging Data-Driven Marketing in Insurance

 

While the world has seen a boom in the use of technology to harness data across sectors, the insurance sector has been slower to adopt and implement digital technologies, especially when compared to others in financial services. Leaders in the sector believe that a comprehensive data-driven strategy is the way forward, and have started investing in this direction.

The explosion of Machine Learning and Data Science in the last few years has proven without doubt that high-precision and actionable data gives businesses the capability to curate customers and build new targeted audience bases, and thus recognize new opportunities that might not have been identified before.

Near's ebook - "Leveraging Data-Driven Marketing in Insurance" highlights the current challenges faced by the insurance industry and how they can boost their business by taking the data-driven appraoch: https://near.co/resources/

Malaysia’s Multi-Platform Consumer Behaviour

comScore recently announced major upgrades to MMX Multi-Platform and Mobile Metrix in Malaysia with the introduction mobile consumer panel data. An analysis of the multi-platform and mobile data revealed some key findings:

  • In Malaysia, multi-platform users form the largest segment, with just over half of the total digital population accessing the Internet via both desktop and mobile devices in a month.
  • 15–24 users are most ‘mobile only’ when accessing the Internet, while 25–34s are least reliant on desktop.
  • Almost three quarters of total online minutes in Malaysia are spent on smartphone or tablet devices.
  • Mobile time dominates overall digital minutes across all demographics, but it is younger users who spend the largest share of their time on mobile.

Read more here.

 

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India’s Travel Consumers Go Mobile

When it comes to travel, mobile plays an increasingly important role in how digital content is being consumed. In July 2017, 68% of travel category visitors in India accessed content via mobile devices only, and almost two thirds of total digital time in the category is spent on smartphones or tablets. Using insights from comScore MMX Multi-Platform, we take a closer look at some key findings from a recent category analysis:

  • Travel users in India are highly dependent on mobile devices, with 2 in 3 visitors accessing travel content via their smartphone or tablet devices only in a month.
  • Across 9 of the top 10 travel sites in India, mobile is the primary platform for users. Notably, cabs booking and ride-sourcing sites OLACABS.COM and Uber are almost exclusively consumed through mobile devices.
  • Millennials lead the way on mobile in term of time spent in the travel category, with over 70% of their digital time spent on mobile devices.

Read more here.

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The Global Mobile Report

In The Global Mobile Report, comScore uses mobile and multi-platform data from 14 markets (USA, Canada, UK, France, Germany, Italy, Spain, Argentina, Brazil, Mexico, China, India, Indonesia and Malaysia) to highlight demographics, content categories and brands that are shaping the mobile ecosystem as a whole.

Key topics covered in this report include:

  • Mobile devices and apps’ growing and dominant share of total digital time
  • How and where mobile only audiences are changing patterns of digital consumption
  • The implications of ‘mobile first’ behaviours and category leaders in Retail, Social Networking, News and other key categories
  • The concentration of global app markets, and user behaviour around their ‘most essential’ apps
  • App download habits and areas of growth within overall app consumption

Download the full report here.


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Infographic: Understanding ‘mobile first’ consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.

Using audience and digital consumption data from 9 countries (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia), the research shows areas of intense mobile usage by category and demographic.

In this infographic, we reveal a selection of key insights from the Mobile’s Hierarchy of Needs report, to explain how ‘mobile first’ is increasingly second nature.

To download the infographic, click here.


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Indonesia’s Mobile Only Population and Mobile Consumer Behaviour

comScore recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. An analysis of the multi-platform and mobile data revealed some key findings:

  • Indonesia has a large ‘mobile only’ population, and mobile devices account for 91% of all digital minutes.
  • The mobile only trend is more pronounced among younger demographics, but two thirds of users aged 35+ use only smartphone and tablet devices to access digital content.
  • Large international mobile properties, driven especially by communication apps (including email and messaging), lead mobile time.
  • Mobile app engagement does not correlate with reach, so a detailed understanding of the app landscape is required.

Click here to read more.

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Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives.

In this report, comScore examines key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.

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Foot Traffic Report for the Fuel & Convenience Store Industry - Q2 2017

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the U.S. and GasBuddy, the only smartphone app connecting nearly 70 million drivers with their Perfect Pit Stop, have conducted its second quarterly joint study examining foot traffic of GasBuddy users to convenience stores and gas stations across the U.S. in Q2 2017. As the first footfall trend report series in the fuel and convenience store space, the analysis exemplifies how location intelligence can help this massive and rapidly growing industry understand consumer habits and behaviors.