The Ripple Effect Study- Indonesia Edition | MMA Global

By now, you’ve probably heard of Integral Ad Science (IAS) biometric study on the Halo Effect, which measured how ads are perceived when they are seen adjacent to high quality and low quality content environments. But how does this data compare to other factors, like relevance and brand loyalty?

[REFRESH: The Halo Effect Study]

To get a sense of what consumers are saying about content and environment quality, we conducted the Ripple Effect study in specific markets, Indonesia included. This follow-up study was designed to measure how consumer perception of a brand changes when it’s advertisements appear in different quality environments. Here’s what we learned:

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Integral Ad Science (IAS)- Ripple Effect Study

Research Type(s):