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Defragmenting Mobile Market Research - How to Create a Highly Effective Mobile Research Platform

This whitepaper, published by Kinesis Survey Technologies, details how to "defragment" the numerous components of mobile marketing and capitalize on the strength each offers to build a truly cohesive mobile marketing research platform. Given the wide variety of device options (smartphones, feature phones, tablets), communication delivery methods (mobile web, SMS, custom app), and emerging technologies (geolocation, barcode and QR code scanning) that are available, the whitepaper explores how various mobile devices and technologies are being effectively utilized to advance market research, where current challenges exist, and what lies ahead on the development roadmap.

Included is data from a recent survey of mobile device users that provides insight into consumer views regarding mobile data collection and usage of various mobile technologies in marketing research.

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Mobile Email Opens Q4 2010 Report

Introducing New Mobile Email Opens Q4 2010 Report by Knotice
Results Based on Sampling of 155.3 Million Emails Sent Nationally Spanning 12 Industry Sectors

AKRON, OH - January 13, 2011 - Knotice, the leading provider of direct digital marketing software and services, today announces the release of its initial “Mobile Email Opens Q4 2010 Report” featuring valuable data on the percentage of mobile email opens by device across 12 industry segments, including retail, hospitality, telecommunications, healthcare and more.

Data is based on a sampling of approximately 155.3 million emails sent in the fourth quarter of 2010, between October 1, 2010 and December 31, 2010.

The report includes percentage of mobile opens of permission-based email broken out by:

Specific mobile device or operating system (including Android, iPhone and iPad);
Industry segment;
Time of day, and
Geography (mobile penetration percentage by state.)

Research Type(s): 

2007-2010 Mobile Advertising Effectiveness Norms from InsightExpress

InsightExpress releases the latest mobile advertising effectiveness norms. It covers the latest mobile advertising norms compared to online, norms over time, norms for smart phones and feature phones and norms by vertical.

Research Type(s):