Introducing New Mobile Email Opens Q4 2010 Report by Knotice
Results Based on Sampling of 155.3 Million Emails Sent Nationally Spanning 12 Industry Sectors
AKRON, OH - January 13, 2011 - Knotice, the leading provider of direct digital marketing software and services, today announces the release of its initial “Mobile Email Opens Q4 2010 Report” featuring valuable data on the percentage of mobile email opens by device across 12 industry segments, including retail, hospitality, telecommunications, healthcare and more.
Data is based on a sampling of approximately 155.3 million emails sent in the fourth quarter of 2010, between October 1, 2010 and December 31, 2010.
The report includes percentage of mobile opens of permission-based email broken out by:
Specific mobile device or operating system (including Android, iPhone and iPad);
Industry segment;
Time of day, and
Geography (mobile penetration percentage by state.)
As a result of Knotice’s focus and unique platform capability with its on-demand software Concentri®, the company is able to offer key insights on the penetration of mobile (by device) into permission-based email marketing campaigns. Additional reports will be released following each quarter of 2011, allowing marketers to observe mobile penetration trends overtime. As new mobile devices enter the marketplace, those will be reported on as well.
The full report is available as free download here:
ttp://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_Q42010.pdf
About Knotice
Knotice (pronounced “notice”) provides efficient, effective, and highly-targeted marketing communications through today’s primary direct digital channels of email, mobile and the Web for clients throughout North America. Knotice’s on-demand software platform, Concentri®, is the only platform to natively unify the vital functions marketers need for direct, multi-channel digital marketing. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information, visit http://www.knotice.com.
About Knotice’s Concentri® Software Platform
Knotice’s on-demand software is called Concentri®. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.
