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The Mobile Messaging Opportunity

Learn how measuring the effectiveness of mobile messaging is critical to maximize mobile audience retention and engagement.
 
Download your free copy of The Mobile Messaging Opportunity by OtherLevels and discover three mobile measurement techniques that will help you fully unlock your mobile app’s full marketing potential:

     1. Action Analytics Measurement
     2. A/B Split Testing
     3. Message Retargeting

Insights include:

Semi-Annual Mobile Messaging Analytics Report

Semi-Annual Mobile Messaging Analytics Report
December 2012
 
Data source
All data contained in this report is from internal data audits from Mogreet text message platform clients, unless otherwise noted.
 
About the Data
Mogreet

Research Type(s): 

Adfonic's Global AdMetrics Report Q2

Adfonic, the global mobile advertising marketplace, today releases its Global AdMetrics Report for Q2 2012, which draws data from thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps, to help advertisers, developers and publishers drive better performance.

Adfonic’s Global AdMetrics Report is available from Adfonic’s website at :http://adfonic.com/news/reports/

Research Type(s): 

Mobile-Local Search Takes Off!

16 million Americans will book Travel via mobile this year. Learn about these insights and more as xAd dives deeper into mobile and the travel industry.

Research Type(s): 

xAd Mobile Local Performance Stats: Q1 2012

Just one year after declaring the “year of mobile”, the
industry continues to accelerate at an exciting rate as brands and SMBs learn
the value of mobile advertising. Leading the charge in mobile’s continued
growth is the value found in local-mobile targeting. From big brands to local
businesses, mobile-local is making its way into advertising budgets in a big
way.

Locally
targeted ads in mobile have shown success in multiple business categories,


Research Type(s): 

Q4 2011 Mobile Barcode Trend Report

ScanLife releases its Q4 2011 ScanLife Trend Report, which looks at the busiest quarter of the year for mobile barcodes, and draws comparisons between 2011 and 2010. The data in this report was pulled from the ScanLife Reporting Platform; it represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The report shows that the momentum gained over the last two years shows no signs of abating, with Q4 2011 seeing more scans than all of 2009 and 2010 combined. It also includes data about user demographics, marketer adoption, and media placement.

Defragmenting Mobile Market Research - How to Create a Highly Effective Mobile Research Platform

This whitepaper, published by Kinesis Survey Technologies, details how to "defragment" the numerous components of mobile marketing and capitalize on the strength each offers to build a truly cohesive mobile marketing research platform. Given the wide variety of device options (smartphones, feature phones, tablets), communication delivery methods (mobile web, SMS, custom app), and emerging technologies (geolocation, barcode and QR code scanning) that are available, the whitepaper explores how various mobile devices and technologies are being effectively utilized to advance market research, where current challenges exist, and what lies ahead on the development roadmap.

Included is data from a recent survey of mobile device users that provides insight into consumer views regarding mobile data collection and usage of various mobile technologies in marketing research.

Download the whitepaper for free at: www.kinesissurvey.com/resources/whitepapers

Mobile Email Opens Q4 2010 Report

Introducing New Mobile Email Opens Q4 2010 Report by Knotice
Results Based on Sampling of 155.3 Million Emails Sent Nationally Spanning 12 Industry Sectors

AKRON, OH - January 13, 2011 - Knotice, the leading provider of direct digital marketing software and services, today announces the release of its initial “Mobile Email Opens Q4 2010 Report” featuring valuable data on the percentage of mobile email opens by device across 12 industry segments, including retail, hospitality, telecommunications, healthcare and more.

Data is based on a sampling of approximately 155.3 million emails sent in the fourth quarter of 2010, between October 1, 2010 and December 31, 2010.

The report includes percentage of mobile opens of permission-based email broken out by:

Specific mobile device or operating system (including Android, iPhone and iPad);
Industry segment;
Time of day, and
Geography (mobile penetration percentage by state.)


Research Type(s): 

2007-2010 Mobile Advertising Effectiveness Norms from InsightExpress

InsightExpress releases the latest mobile advertising effectiveness norms. It covers the latest mobile advertising norms compared to online, norms over time, norms for smart phones and feature phones and norms by vertical.


Research Type(s):