text message marketing | MMA Global

text message marketing

Member Company: 
After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.
Mogreet
Semi-Annual Mobile Messaging Analytics Report
December 2012
 
Data source
All data contained in this report is from internal data audits from Mogreet text message platform clients, unless otherwise noted.
 
About the Data
Research Type(s): 
Charlotte Russe mobile MMS marketing program powered by Mogreet
To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.


Charlotte Russe mobile MMS marketing program powered by Mogreet
To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.