Semi-Annual Mobile Messaging Analytics Report | MMA Global

Semi-Annual Mobile Messaging Analytics Report

Semi-Annual Mobile Messaging Analytics Report
December 2012
Data source
All data contained in this report is from internal data audits from Mogreet text message platform clients, unless otherwise noted.
About the Data
The Mogreet Semi-Annual Mobile Messaging Analytics Report showcases consumer behavior patterns and findings discovered within text message marketing campaigns activated during the last six months.  These findings are key for brands, broadcasters, advertisers, and marketers who are determining how to include text message marketing and in particular, mobile video via MMS messaging in their mobile marketing strategy.
Mogreet performs data analyses to provide insightful mobile data to the industry, as well as to provide clients the data required to improve their SMS and MMS text message marketing campaigns through keen insights into mobile device usage and wireless carrier trends, geography and location-based data, and content patterns. The report is based on Mogreet customer usage data from April 2012 - October 2012. Any market forecasts are based on industry trends, and third-party sources are cited when referenced.
Mogreet’s data set encompassed more than one million subscribers and more than five thousand campaigns conducted between April 2012 - October 2012.
Download the full report via PDF below. 
About Mogreet
Founded in 2006, Mogreet is the leading text messaging platform for the delivery of rich media and video to mobile devices. The company works with leading retail, entertainment, media and consumer products marketers as well as developers through the Mogreet Developer Platform. Currently supported in over 175 countries, Mogreet’s platform reaches 2 billion consumers globally. The company has raised $14.1 million in venture capital from top venture capital firms. Mogreet is headquartered in Venice, California.  Learn more at or follow Mogreet on Twitter at or join in the conversation at  
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