xAd Mobile Local Performance Stats: Q1 2012 | MMA

Just one year after declaring the “year of mobile”, the
industry continues to accelerate at an exciting rate as brands and SMBs learn
the value of mobile advertising. Leading the charge in mobile’s continued
growth is the value found in local-mobile targeting. From big brands to local
businesses, mobile-local is making its way into advertising budgets in a big
way.

Locally
targeted ads in mobile have shown success in multiple business categories,
however, there are several industries that show usage and mobile performance
that far exceeds industry averages.

The insights provided
in this report will go a long way in educating marketers on the power of mobile
advertising that utilizes location targeting, and how that translates to
performance – specifically for the travel category.

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