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Myth busting: Mobile Gaming demographics

The gaming market, especially mobile gaming, has been growing fast over recent years. Games are the most popular mobile app category in iTunes App Stores and gaming experts predict the mobile gaming market will double by 2016.

It’s likely that part of the growth of mobile gaming comes from increased accessibility, as smartphones and tablets become more common. These devices, which aren’t necessarily purchased to play games, have helped attract people who wouldn’t traditionally consider themselves to be gamers.

With a mobile device always on hand, our research shows that average game session time has increased significantly. In 2014 an average game session was 4 minutes and in May 2015 it stands at 4.7 minutes.

Mobile gaming demographics

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2016 Election Spend in Digital - Quick Start Guide To Capture Digital Ad Spend in Political

Reveal, a mobile audience platform, brings you this overview of the upcoming digital ad spend this election season. 2016 promises to deliver record ad spend from candidates, political agencies, PACs, and interest groups.  While many media companies excel at capturing this spend for television, very few have been able to convert this spend to digital.
Inside are key facts and dates that every digital team should know, digital competitors seeking local spend, the impact of social media, innovative ways to leverage digital targeting, and mobile’s role.

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The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel

This study conducted by Forrester Consulting and commissioned by RetailMeNot, Inc. evaluates impact of digital coupons and promotions within the retail industry. Digital coupons are as relevant as ever as retailers' omnichannel sales strategies become the norm. Additionally, the research reviews how people are thinking about digital couponing and provides insight into omnichannel offers in the offline-channel world, as well as insight into how mobile affects in-store traffic and sales. The study explains the following key findings: * Digital coupons positively affect brand and loyalty. * Digital coupons play a key role in incentivizing purchases and combating shopping cart abandonment. * Consumers prefer coupons and coupon codes over other types of promotions. * Mobile coupon use via tablets and smartphones is on the rise. * Consumers are likely to spend more in stores when redeeming digital coupons from smartphones.

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ScanLife Mobile Barcode Trend Report Q2 2013

Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who's scanning, what attracts them, and why these connections are revolutionizing the way people interact.

Key Takeaways Include: 

  • For the first time ever, we are now processing over 7 million scans in consecutive months
  • Users scan over 3x per month on average, a 22% increase from a year ago
  • Female scanning tends to skew higher towards younger age groups
  • Scanning from tablets has increased by a whopping 1300% from a year ago

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Local Media App Trends


Mobile moves incredibly fast. Keeping pace with both the technology and consumer expectations presents unique challenges and opportunities. Data on mobile usage is helpful, but is by its very nature looking backwards instead of ahead to the future. This survey, released in July 2013, aspires to answer the qualitative questions that quantitative data simply cannot.

Here are a few key findings from our first study:

• 1 in 4 smartphone owners have a local news app installed.

• The TV Broadcast is still the primary choice for receiving local news content, as voiced by 47% of the survey population.

• On-air promotion is the single most important driver of app awareness and downloads, receiving 41% of responses.

• Apps trump websites for the second choice for local news content.

• Consumers prefer apps for breaking news, and tablets for reading content.

• For a paywall to succeed, a local media company must deliver very unique content.

Velti, Forrester, MMA | Mobile's Potential Lies Beyond an Extension of the Desktop

Download here.


A Market Research Study on the Strategic Use of Mobile in Marketing


Mobile is the catalyst for seismic changes in how brands will engage with consumers, these will create both new opportunities and challenges for marketers. The majority of mobile marketing spend today has been a reflection of desktop, primarily focused on advertising or anonymous consumers. With the potential intimacy and rich context offered by mobile, however, the true potential lies in the acknowledgement that mobile is a unique channel on to itself and a significant opportunity exists not only in advertising but also lower — funnel marketing or engaging with existing customers.


Key Findings:

• Most mobile marketing spend is allocated to upper-funnel tactics. Among the executives surveyed, 90% use mobile advertising tactics, while only 48% use mobile marketing tactics to engage with their customers.

Velti | The State of Mobile Advertising – March 2013

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The March edition of The State of Mobile Advertising report highlights the top 10 Android devices winning majority of Android ad dollars, along with impression breakdown by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Key Highlights:

• Samsung is looking unstoppable next to fellow Android devices, representing 68.2% of all Android impressions in March.

• iPad devices took share away from iPhone devices this month, accounting for 19.7% share of impressions, up from 17.2% last month.

• This month, we see Books apps slide into the coveted #3 spot with 4.5% share.

• Smartphone users were much busier during the work week in March, but compensated for the decrease on the weekends, where app usage spiked as high as 17.2%.

• The iPad, Kindle Fire, and Samsung Galaxy Tab lost impression shares to the iPad Mini in March.

Content Tags: 

Velti | The State of Mobile Advertising – February 2013

Download here.


The February edition of The State of Mobile Advertising report highlights the top 3 devices in the U.S., Asia and Europe as well as impression break down by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.


Key Highlights:

• iOS devices accounted for 8 out of every 10 devices, by impression.

• Advertiser demand remains consistent with iOS, garnering more than 60% of impressions for the past 6 months.

• Games and Entertainment apps continue to lead in impression share, with 47.8% and 24.3% respectively.

• Weekends saw the highest levels of app usage, with Sundays accounting for 15.7% of all impressions served.

• iPads are dominating tablet usage; Android tablets only make up a fraction of impressions at 0.7%

• Despite a lower share of impressions, Android users are more likely to interact with ads; Android saw nearly a 50% higher CTR than iOS in February.

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Velti | The State of Mobile Advertising – 2012 Year in Review

Download here.

Key Highlights:

• Consumers in emerging markets are more likely to click
through to an ad-three out of the top five countries with the highest CTR are
emerging markets. Brazil leads the pack with an average CTR of 2.58%, while
China trails close behind at 2.4%. Italy comes in third at 2.18%, while Russia
places fourth at 1.88%.