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Think with Google - Consumer Behavior During The Holidays

Just published on Think with Google - Mobile & Retail - This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration. Read more.

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Hidden Secrets of Beacon Data

This PDF contains the slides from the Hidden Secrets of Beacon Data webinar, co-hosted by Reveal Mobile and The Location Based Marketing Association. We share new uses for beacons and never-before-seen data about the audiences bumping into beacons across the US. Brands will see examples of the type of audience data generated by placing beacons within retail locations. Which locations are most visited, which other places do customers visit, what other demographics can we learn? What can beacons tell us about Walmart or Target shoppers? What impact do beacons have on increasing audience data, building retargeting audiences, or driving app downloads? App publishers will hear advertising use cases leveraging both beacon-derived and location-based audience segments.

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Hidden Secrets of Beacon Data

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Beacons Build Bigger Audiences - Analysis of Retail Visits at Four Carriers

It's no secret that companies, brands, and retailers are deploying beacons by the tens of thousands. The majority of the use cases we read about focus on one primary use case for beacons: the push notification. Walk in to a store, have that store's app on your phone, the app detects the beacon, the app sends you a push notification based upon that beacon bump. This type of marketing, when done right, holds big potential for mobile marketing. We believe that there's even bigger potential to use beacons for two different reasons. Retargeting Attribution Because beacons work passively in the background, they enable companies to build bigger audiences. Using lat/long to place someone at a location typically requires that person to pen their phone at that location. Even then, the accuracy is pretty poor. There's a key point here: beacons build bigger audiences than lat/long. We analyzed visitors to the retail locations of the four major mobile carriers: Verizon, AT&T, Sprint, and T-Mobile. The result are pretty incredible. Verizon, which has beacons installed nationwide, builds audiences that were 200-300% larger than their peers. So what?

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Analysis of Beacons at SXSW 2016

The annual South by Southwest conference is one of the largest gatherings of technology companies in the world. This year's event ran from March 11 through March 20, with over 70,000 people in attendance. Reveal Mobile was fortunate to attend, serving as moderator for The Location Based Marketing Association's panel discussion on location-based advertising effectiveness. Locations of devices when they bumped beacons along 6th Street in Austin, TX LOCATIONS OF DEVICES WHEN THEY BUMPED BEACONS ALONG 6TH STREET IN AUSTIN, TX While we were there, we did a little poking around to see if we could detect beacons. Conference organizers deployed around 1,000 beacons in 2015. Were other companies also deploying beacons? While we did manually detect a few beacons ourselves, we let the network of apps with our mobile audience SDK inside do the heavy lifting. Because our tech sits inside a few hundred apps across the country, we should be able to detect lots of beacons at SXSW. Guess what? We did! In this report we share the number of beacons detected, how many companies we think deployed beacons, and what app publishers and advertisers should do with this kind of data.

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Myth busting: Mobile Gaming demographics

The gaming market, especially mobile gaming, has been growing fast over recent years. Games are the most popular mobile app category in iTunes App Stores and gaming experts predict the mobile gaming market will double by 2016.

It’s likely that part of the growth of mobile gaming comes from increased accessibility, as smartphones and tablets become more common. These devices, which aren’t necessarily purchased to play games, have helped attract people who wouldn’t traditionally consider themselves to be gamers.

With a mobile device always on hand, our research shows that average game session time has increased significantly. In 2014 an average game session was 4 minutes and in May 2015 it stands at 4.7 minutes.

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Mobile gaming demographics

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2016 Election Spend in Digital - Quick Start Guide To Capture Digital Ad Spend in Political

Reveal, a mobile audience platform, brings you this overview of the upcoming digital ad spend this election season. 2016 promises to deliver record ad spend from candidates, political agencies, PACs, and interest groups.  While many media companies excel at capturing this spend for television, very few have been able to convert this spend to digital.
 
Inside are key facts and dates that every digital team should know, digital competitors seeking local spend, the impact of social media, innovative ways to leverage digital targeting, and mobile’s role.
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The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel

This study conducted by Forrester Consulting and commissioned by RetailMeNot, Inc. evaluates impact of digital coupons and promotions within the retail industry. Digital coupons are as relevant as ever as retailers' omnichannel sales strategies become the norm. Additionally, the research reviews how people are thinking about digital couponing and provides insight into omnichannel offers in the offline-channel world, as well as insight into how mobile affects in-store traffic and sales. The study explains the following key findings: * Digital coupons positively affect brand and loyalty. * Digital coupons play a key role in incentivizing purchases and combating shopping cart abandonment. * Consumers prefer coupons and coupon codes over other types of promotions. * Mobile coupon use via tablets and smartphones is on the rise. * Consumers are likely to spend more in stores when redeeming digital coupons from smartphones.

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ScanLife Mobile Barcode Trend Report Q2 2013

Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who's scanning, what attracts them, and why these connections are revolutionizing the way people interact.

Key Takeaways Include: 

  • For the first time ever, we are now processing over 7 million scans in consecutive months
  • Users scan over 3x per month on average, a 22% increase from a year ago
  • Female scanning tends to skew higher towards younger age groups
  • Scanning from tablets has increased by a whopping 1300% from a year ago

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Local Media App Trends

EXECUTIVE SUMMARY

Mobile moves incredibly fast. Keeping pace with both the technology and consumer expectations presents unique challenges and opportunities. Data on mobile usage is helpful, but is by its very nature looking backwards instead of ahead to the future. This survey, released in July 2013, aspires to answer the qualitative questions that quantitative data simply cannot.

Here are a few key findings from our first study:

• 1 in 4 smartphone owners have a local news app installed.

• The TV Broadcast is still the primary choice for receiving local news content, as voiced by 47% of the survey population.

• On-air promotion is the single most important driver of app awareness and downloads, receiving 41% of responses.

• Apps trump websites for the second choice for local news content.

• Consumers prefer apps for breaking news, and tablets for reading content.

• For a paywall to succeed, a local media company must deliver very unique content.