Mobile Marketing Association | Mobile Marketing Association

The State of Mobile Ad Fraud 2018 [New Data]

We have started a new year and it is the best time to look ahead at how mobile ad fraud might affect mobile advertisers in 2019.

Mobile ad fraud isn’t new, and it increasingly continues stealing millions of dollars from mobile advertisers. Fraudsters have become more and more sophisticated and it has become harder and harder for mobile advertisers to tackle with fraudsters’ evolving techniques.

The State of Mobile Ad Fraud 2018results, gathered from the analyses of 11K+ apps and 35M+ installs, are released by Interceptd and the numbers show that 2019 will be a severe year in terms of mobile ad fraud.

Main Highlights

  • Android is still more exposed to mobile ad fraud than iOS.

While 21.3% of app install are fraudulent in App Store, fraudulent traffic rate for Android is 26.9%. This means, the gap between the stores in terms of mobile ad fraud is getting closed.

Content Tags: 

Google Year in Search Report - India

What Google Search Told Us About User Behavior Online in India

 

Spurred by affordable data and smartphones, India is coming online at an unprecedented pace. It’s estimated that by 2020, more than 650M people in India—double the population of the United States—will be connected to the internet.1 As more and more people in India discover the internet and its applications, it's fast weaving into the fabric of everyday life—and a significant portion of the online population is turning to search to look for information and to find answers.

Spanning 11 verticals, the annual Year in Search India report delves into consumer behaviors to uncover what’s top of mind for them and the implications this has for marketers. To find out more download the report. 

 

 

Year In Search Report

Research Type(s): 

sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Submitter's Company: 
sensewhere
Thumbnail: 

sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Mountain View, CA, 8th May 2017 - sensewhere Ltd., a leading provider of indoor location solutions, introduces a new level of mobile location context for advertisers, retailers and app publishers around the world. The new Visit Confirmation service is part of the adwhere™ platform for location-based advertising and can be used by businesses globally to attribute retail store or other venue visits.

Undefined
Member Mention: 

Immersion Launches Haptic Ad Service Enabling “Touch Effects” in Mobile Video Ads

Submitter's Company: 
Immersion
Thumbnail: 
Standards-based solution integrates seamlessly with existing work flows and greatly increases key advertising metrics
Undefined
Member Mention: 
Content Tags: 

Near Research identifies True Fitness as the most preferred fitness center in Singapore

Submitter's Company: 
Near
Thumbnail: 
Near, a Singapore-headquartered location intelligence platform, has released an insightful report on the fitness trends and behaviour of people in Singapore. The research takes a deeper look into the different patterns of females and males at fitness centres across Singapore, helping to construct a better understanding of their general behaviour towards indoor exercise. With Singapore emerging as world’s fastest fitness hub, Near analysed over 37,000 unique users in 15 locations across 5 gyms – Fitness First, True Fitness, Anytime Fitness, Evolve and Safra.
Undefined

Holiday Insights: Near reveals shift in consumer footprints over the festive season

Submitter's Company: 
Near
Thumbnail: 
Singapore, 26 February 2016 – Near, a Singapore-headquartered location intelligence platform, has today released a report on the change in behaviour and location footprints of Singaporeans from Christmas time to Chinese New Year. The research looks into the different patterns of consumer traffic around the festive season according to their location, and identifies how peak traffic and mobile engagement varied among users analysed during these two events. Key findings from the research:
Undefined

This Movember, participants can change the face of men’s health directly from their mobile device thanks to the Experian Marketing Suite

Submitter's Company: 
Experian Marketing Services
Thumbnail: 

The Movember Foundation, the global charity raising funds and awareness for men’s health, is expanding its participant communications program in partnership with Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology. The new program will give participants the option to receive reminders and updates from The Movember Foundation directly from their mobile device.

Undefined

Bank BRI appoints Big Mobile as exclusive Digital Agency partner.

Submitter's Company: 
Big Mobile
Thumbnail: 


Indonesia October 27th 2015 – Big Mobile, Indonesia’s leading independent mobile specialist, has been appointed the exclusive digital agency partner for Bank BRI, the oldest and one of the largest commercial banks in Indonesia.

 

Following the execution of multiple successful mobile advertising campaigns for BRI’s Junio product, Big Mobile were invited to pitch for a 12-month contract to become the bank’s sole digital agency.

 

Undefined

AdNear rebrands to Near

Submitter's Company: 
Near
Thumbnail: 

Singapore, 3 August 2015 – AdNear, the Singapore-headquartered location intelligence platform, announced that they are rebranding to ‘Near’. Dropping the word ‘Ad‘ emphasizes the platform’s increased focus on using location data for much beyond targeted mobile advertising.

Undefined
Member Mention: