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Near’s Shopper Insights reveals Singapore’s hot spots during The Great Singapore Sale

Submitter's Company: 
Near
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Singapore, 15 July 2015 : Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.

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PadSquad Launches Simpli to Combine Critical Mobile Audience and Business Insights into a New Analytics User Interface

Submitter's Company: 
PadSquad
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PadSquad, a leading mobile software company that combines premium mobile web experiences and viewable rich media advertising, announced today the launch of Simpli, a new user Interface that offers publishers full transparency into their site’s performance, audience analytics and meaningful business data for better decision making.
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Near continues global growth path with expansion into Europe

Submitter's Company: 
Near
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Near, the leading mobile data intelligence platform, today announced its expansion into Europe with Ken Parnham – formerly Managing Director of data privacy management company, TrustE – appointed as General Manager of Europe, to be based in its new London office.

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Near hires Nandita Pal as the General Manager for Southeast Asia & Hong Kong

Submitter's Company: 
Near
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June 8, 2015, Singapore: Near, the leading location intelligence platform today announced Nandita Pal as the General Manager for its Southeast Asia & Hong Kong business, based in Singapore. The announcement comes a month post the appointment of Cameron Curtis for Near’s ANZ leadership.

Nandita will be responsible for scaling the business in the region with key partnerships and strategic deals. She would be driving adoption of Near’s mobile data solutions amongst marketers for consumer insights, targeting and attribution.

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Myth busting: Mobile Gaming demographics

The gaming market, especially mobile gaming, has been growing fast over recent years. Games are the most popular mobile app category in iTunes App Stores and gaming experts predict the mobile gaming market will double by 2016.

It’s likely that part of the growth of mobile gaming comes from increased accessibility, as smartphones and tablets become more common. These devices, which aren’t necessarily purchased to play games, have helped attract people who wouldn’t traditionally consider themselves to be gamers.

With a mobile device always on hand, our research shows that average game session time has increased significantly. In 2014 an average game session was 4 minutes and in May 2015 it stands at 4.7 minutes.

Mobile gaming demographics

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BuzzCity: 42% now bank on mobile, yet banks are still failing to advertise to majority audience

Fresh data from 3,300 global respondents reveals a 60% increase of people using their mobile devices to bank online. Almost half (42%) of all mobile users (up from 26% in 2013) are now routinely making payments through mobile devices. Although mobile payments have overtaken the use of credit and debit cards globally, one in ten don’t believe their banks offer the facilities to bank online. Key findings show that: • Mobile payments have overtaken the use of credit and debit cards globally – 17% now use cards compared to 24% using mobile payments • Despite the advancements in mobile banking, one in four users (26%) continue to have concerns about security • One in four (23%) believe that their mobile device is not suitable for online banking


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Near: Intelligently targeted Mobile Ads powered by Near help Audi reinforce benefits of its quattro technology to consumers and make it applicable for Singapore

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Submitter's Company: 
AdNear

 

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State Farm, Cablevision tap interactive ad units with rolling footers, in-stream content

Submitter's Company: 
PadSquad
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Advertising technology firm PadSquad has launched four new mobile ad units that are designed to help brands roll out user-friendly material on mobile Web sites with high-impact, attractive features. Cablevision, Intel, Verizon and State Farm are the first marketers to incorporate the units into their mobile advertising campaigns in 2015’s first quarter.
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