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Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

Submitter's Company: 
Near
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There was a significant rise in the number of shoppers during the weekend of Valentine’s in Hong Kong, Indonesia – Jakarta and Singapore as compared to the Chinese New Year, Christmas and New Year weekends, according to the latest research by Near, the leading location intelligence company in the region. While shopping locations in Singapore saw a 25% increase in footfalls, Hong Kong and Jakarta experienced a 15% increase in footfalls on the Valentine’s weekend. Relative to these countries, Kuala Lumpur in Malaysia saw 30% higher footfalls during the weekends of Christmas and New Year weekends.
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PadSquad Joins Mobile Marketing Association’s Native and Video Committees

Submitter's Company: 
PadSquad
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PadSquad, a mobile software and advertising technology firm, is proud to announce that it has joined the Mobile Marketing Association, otherwise known as the MMA, the leading global trade association for the mobile marketing industry. PadSquad’s MMA membership will include participation in the mobile native and video committees.
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How Google Is Transforming the Mobile Landscape

How Google is transforming the mobile landscape

Let’s Put the Native App versus Mobile Web Debate to Bed: Mobile Web is the New Digital

Audience targeted Mobile Ads powered by Near help Bose target air travellers and affluent audiophiles in India for its new product launch

Member Submitted Content
Submitter's Company: 
Near

CHALLENGE:

Bose was launching a revolutionary new technology: in-ear noise cancelling earphones. Priced at over USD 300, this was a premium product aimed at affluent audiophiles and frequent air travellers.The objective was to drive awareness in this audience in the most personal way - Mobile.

SOLUTION:

Near built a customised mobile audience for Bose targeting Affluent & Travellers, who were:

• Present within a 500 meter radius of all airports in India • Visiting 5 star hotels in the vicinity of airports

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Five tips for better mobile advertising revenue

‘Go mobile or go home’ is the only way websites can truly get moving in the congested tariff of the online world today. Websites are actually beginning to notice that traffic to their sites from smartphones and tablets is starting to resemble the M25. With mobile devices everywhere, be it android or iOS, consumers are using them at every spare moment. This can no longer be ignored, it is time to seize the opportunity and run with it.