Bose was launching a revolutionary new technology: in-ear noise cancelling earphones. Priced at over USD 300, this was a premium product aimed at affluent audiophiles and frequent air travellers.The objective was to drive awareness in this audience in the most personal way - Mobile.
Near built a customised mobile audience for Bose targeting Affluent & Travellers, who were:
• Present within a 500 meter radius of all airports in India • Visiting 5 star hotels in the vicinity of airports
• Living in the top 10 percentile of Residential areas Additionally, the user had to be on an Android smartphones or an iOS device to be eligible to see the Mobile ad. If a user would qualify for these targeting parameters, he would be shown a Bose ad on accessing any of Near’s 40,000+ partner apps on Android and iOS. On clicking the in-app banner, the user would see a dynamically generated landing page with the address of the Bose store nearest to the user at that point in time.
OVER 5000 CLICKS DELIVERED PER DAY Intelligence of top performing retail stores by reach and by response rate shared with the client. Campaign Summary: Location: India Objectives: Drive awareness of New Product Launch with New Technology amongst target audience.
Solution: Target audience of affluent & air travellers shown In-App ads with product details which directed to landing page which had address of the nearest Bose store. Platforms: Smartphones, Tablets on Android and iOS Ad Format: Dynamic location based banners and landing pages
Near is an Ambient Intelligence Platform providing real-time information on places, people and products. The Near platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over 1.5 billion devices, the Near platform powers Allspark, its flagship SaaS product for data-driven decisions, which enables customers to visualize, engage and analyze audiences.
Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo and Sydney. Today, Near has its global footprint across 44 countries, and works with marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike, and Samsung.
Near is backed by leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Global Brain Japan. Visit www.near.co to find out more.