This whitepaper, published by Kinesis Survey Technologies, details how to "defragment" the numerous components of mobile marketing and capitalize on the strength each offers to build a truly cohesive mobile marketing research platform. Given the wide variety of device options (smartphones, feature phones, tablets), communication delivery methods (mobile web, SMS, custom app), and emerging technologies (geolocation, barcode and QR code scanning) that are available, the whitepaper explores how various mobile devices and technologies are being effectively utilized to advance market research, where current challenges exist, and what lies ahead on the development roadmap.

Included is data from a recent survey of mobile device users that provides insight into consumer views regarding mobile data collection and usage of various mobile technologies in marketing research.

Download the whitepaper for free at: www.kinesissurvey.com/resources/whitepapers