While the world has seen a boom in the use of technology to harness data across sectors, the insurance sector has been slower to adopt and implement digital technologies, especially when compared to others in financial services. Leaders in the sector believe that a comprehensive data-driven strategy is the way forward, and have started investing in this direction.
The explosion of Machine Learning and Data Science in the last few years has proven without doubt that high-precision and actionable data gives businesses the capability to curate customers and build new targeted audience bases, and thus recognize new opportunities that might not have been identified before.
Near's ebook - "Leveraging Data-Driven Marketing in Insurance" highlights the current challenges faced by the insurance industry and how they can boost their business by taking the data-driven appraoch: https://near.co/resources/
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