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M:Metrics: Latest Statistics on SMS



M:Metrics:  Latest Statistics on SMS Marketing


To view the data, please click HERE.


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Smartphone vs. Non-Smartphone Average Selling Prices (The NPD Group)



Smartphone vs. Non-Smartphone Average Selling Prices
(January-November 2006)





Average smartphone prices ($199) have far exceeded those for non-smartphones (standard cell phones) in the past year, but they were well below the announced price for Apple's upcoming iPhone ($499). Against this backdrop, Apple will face a tough challenge in trying to gain traction among consumers accustomed to lower price points.


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Text Messaging vs. Instant Messaging on Mobile Phones (The NPD Group)



Text Messaging vs. Instant Messaging on Mobile Phones

Submitted by:  The NPD Group



Use of text messaging has risen five percentage points from May to October of this year.  Meanwhile, usage of mobile instant messaging has remained flat.


Research Type(s): 

News & Information Usage (M:Metrics)




News & Information Usage
Submitted by:  M:Metrics



 

This information is intended for authorized users of M:Metrics Syndicated Data Service in compliance with the M:Metrics EULA.  It is a violation of copyright law to distribute this report in part or entirety.


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Share of New Handsets Sold that are Music Enabled (The NPD Group)









Over the past six quarters, there's been a steady rise in sales of new handsets that are music-enabled, meaning they are capable of storing and playing back full-track songs.


Research Type(s): 

Taking Pictures With Your Camera Phone




Taking Pictures With Your Camera Phone


Among camera phone owners, picture taking with the device is more of an occasional activity, with the largest segment (35%) doing so on an infrequent basis. Carriers and mobile phone manufacturers have introduced higher-megapixel cameras and increased storage on newer models in hopes of increasing camera usage.


Research Type(s): 

A Comparison of Mobile Content Consumption Between Hispanic* and the Total Population of Mobile Subscribers (m:metrics)

 

A Comparison of Mobile Content Consumption Between Hispanic* and the Total Population of Mobile Subscribers

 






About M:Metrics
M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics’ monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

About M:Metrics Data
Based on continually refreshed samples of nationally representative mobile phone consumers, M:Metrics reports summarise market size, device reach, and key demographic and mobile phone usage characteristics.

The data presented here is drawn from an extensive survey questionnaire that collects specific device model and carrier subscription information from each month’s sample of mobile phone subscribers, and also drills down into specific details related to current and past usage of various mobile phone applications and content. Data collected from each sample are statistically balanced and projected to the total national population of mobile phone subscribers.



This report is intended for authorized users of M:Metrics Syndicated Data Service in compliance with the M:Metrics EULA.

It is a violation of copyright law to distribute this report in part or entirety.

Research Type(s):