M:Metrics: Back-to-School with Reading, 'Riting, Ringtones
Measurement firm finds that students are the top consumers of mobile content
Seattle-August 29, 2005-Pop quiz: Who's more likely to access mobile e-mail: a 40-year-old male executive or an 18-year-old college student with a part-time job? M:Metrics, the authority on the measurement of mobile content and applications, has found that students, particularly those who are also employed, consume more mobile content than any other group. In addition, the firm's latest monthly measures show that students are getting a jump on the back-to-school mobile buying season, as they make use of their new phones by using mobile content. Mobile browser use among students grew by 8.7 percent in July,a rate that is two-thirds higher compared with growth in consumption by non-students.