Wireless Services: Mobile Application Usage (The NPD Group) | MMA Global

Wireless Services: Mobile Application Usage (The NPD Group)


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Mobile Application Usage

Text messaging is still king among mobile data applications, with
35% of wireless subscribers using the service compared to just
20% a year ago.

Games and ringtones are also strong categories, though the
majority of gamers are still freeloading: the purchase gap with
ringtones is far narrower.

Across the board, teens are far more likely then adults to use
wireless data and multimedia services.

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