Wireless Services:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Mobile Application Usage
Text messaging is still king among mobile data applications, with
35% of wireless subscribers using the service compared to just
20% a year ago.
Games and ringtones are also strong categories, though the
majority of gamers are still freeloading: the purchase gap with
ringtones is far narrower.
Across the board, teens are far more likely then adults to use
wireless data and multimedia services.
Research Type(s):