Location Committee | Mobile Marketing Association

Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific

Submitter's Company: 
Lifesight
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Singapore, March 12, 2019: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight’s high-quality, location-based audience segments.

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How Retailers can Use Ambient Data for a Multi-Channel Strategy

Near’s new eBook, “How Retailers can use Ambient Data for aMulti-Channel Strategy,” highlights why retailers need to invest rather than divest in today’s digitally augmented world, and the possible solutions they can adopt in the new playing field to stay relevant.

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Verve Releases New Research on Mobile Prodigies – Generation Z and Millennials

Submitter's Company: 
Verve Mobile
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The new research provides significant new insights into the behavior and attitudes of young generations as they respond to mobile advertising. NEW YORK, September 21, 2016 – Verve, the leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers value their mobile devices and how quickly new mobile technology and apps are becoming an integrated part of their lifestyle, key insights from the report include:
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Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

Submitter's Company: 
Digital Element
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Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology.
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Watch This Space – How Mobile and Beacons Are Enhancing the Value of Out-Of- Home Media, Dr. Phil Hendrix, immr (whitepaper sponsored by Gimbal), August 2015

Beacons represent an enormous opportunity for the OOH industry and its partners. By integrating beacons, OOH media owners gain a new digital network that complements their physical assets, increasing the value of OOH properties and enhancing the effectiveness of OOH advertising. Advertisers gain a deeper understanding of mobile consumers, the ability to target specific OOH audiences, and measure the impact of their OOH ads. For mobile app partners, beacons provide a bridge between the digital and physical, yielding insights that can be used to improve functionality and users’ experience. These insights also translate into more precise targeting, higher eCPMs and, with more relevant, value-added content, more satisfied users. Finally, consumers stand to gain by receiving content (messages, ads, etc.), offers and services that more closely match their needs and interests, in places and at times when they can use them.

To capitalize on the mobile, beacons and OOH opportunity, key players – including OOH media, agency and tech partners, advertisers and mobile app publishers – must work closely together and share best practices. Provided the consortium integrates these capabilities in a systematic, consumer-centric fashion, the prospects are bright for the OOH industry, advertisers and consumers. 

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AdNear and Roy Morgan Research partner to bring Helix Personas to real time, location based mobile marketing

Submitter's Company: 
AdNear
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The exclusive partnership enables Helix Personas to be targeted on over 11 million devices across Australia and New Zealand for the first time.
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Gartner names AdNear as a 2015 Cool Vendor in Consumer Dynamics

Submitter's Company: 
AdNear
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AdNear, the leading location intelligence company that leverages location and context to power data driven marketing for advertisers has been named as a Cool Vendor in Consumer Dynamics for 2015 by Gartner. AdNear is the only company from Asia Pacific to be included in the global research and is amongst the five firms chosen worldwide by Gartner who provide innovative approaches to digital businesses for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.
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Affluent travel the most to attend sports events in Australia, with a preference for Australian Open: AdNear Intelligence

Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company AdNear. The study analysed 4 events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.

Australian Open saw 5x increase in footfall during the event, the highest amongst all other events, followed by the Eminem Concert which saw 4.5x footfall during the event. While the foot traffic increase in Australian Open came from males, the increase in the Eminem concert came from females that saw a 7x jump.

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AdNear hires Cameron Curtis as General Manager for its Australia & New Zealand business

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AdNear, the leading location intelligence platform today announced the joining of Cameron Curtis as the General Manager for its Australia and New Zealand business. In his role, Cameron will be spearheading the ANZ business and will be responsible for scaling AdNear’s data and marketing partnerships in the region.
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