Location Committee

New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting

No Longer Just a Tool for “In the Moment” Targeting, Marketers Are Now Leveraging Location Data to Build Rich Audience Segments Based on Actual Behaviors

News Type:

MMA Press Release

How Hillshire Farm Increased Sales with Beacons and the inMarket Mobile to Mortar Platform

How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform Goal Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. Summary inMarket’s Mobile to Mortar™ (M2M) Platform generated in-store awareness, raised purchase intent and lifted sales for Hillshire Farm American Craft link sausages by delivering contextual, location-based engagements when shoppers were making a purchase decision in the store -- where it matters most. Execution

AdNear JAPAC traveller study shows Hong Kong and Australian affluent most engaged on mobile

AdNear JAPAC traveller study shows Hong Kong and Australian affluent most engaged on mobile. The research analysed traveller trends at 12 airports in JAPAC across 9 countries.

Submitter's Company:

AdNear

Member Mention:

AdNear

News Type:

Member Press Release