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Using Beacons & Geofences to Create Location Based Mobile Audiences Boosts Campaign Performance

The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.
beacons
iBeacon
location-based marketing
Location Based Advertising
Geo-fencing
proximity
proximity marketing
Geo targeting
beacons
ibeacon
location based marketing
location based advertising
Geo-fencing
proximity
Map of beacons in the United States

Where Are The Beacons In the U.S.?

December 2, 2015

Reveal Mobile has detected and classified over 100,000 Bluetooth beacons in the United States.  How?

The Reveal Mobile SDK sits inside a few hundred news and weather apps across the country, touching millions of mobile devices monthly. As smartphones bump into any beacon, we detect that beacon bump.  If the user chooses to share location with the app, we see the latitude and longitude of where that bump occurred.  

A Completely Different Beacon Case Study

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a very distinct source of data from which we build mobile audience profiles. As mobile devices bump into known beacons, we understand an app audience's real-world behaviors and interests.

iBeacon
beacons
mobile audience
mobile targeting
Retargeting
location targeting
mobile advertising
beacons
mobile advertising
ibeacon
mobile audience
mobile targeting
retargeting
location targeting

How Hillshire Farm Increased Sales with Beacons and the inMarket Mobile to Mortar Platform

How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform Goal Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. Summary inMarket’s Mobile to Mortar™ (M2M) Platform generated in-store awareness, raised purchase intent and lifted sales for Hillshire Farm American Craft link sausages by delivering contextual, location-based engagements when shoppers were making a purchase decision in the store -- where it matters most. Execution
Location Committee
beacons
CPG
retail
inmarket
mobile
mobile@retail
hillshire
hillshire farm
beacons
Mobile
Mobile Retail
inmarket
hillshire

JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

January 27, 2015
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.