location based advertising | MMA
Mandana Mellano, VP of Marketing, Thinknear by Telenav

Time to Shift from Mobile Marketing to Mobility Marketing

Time to Shift from Mobile Marketing to Mobility Marketing

Consumer mobility is reshaping both purchase behavior and marketing triggers.

Using Beacons & Geofences to Create Location Based Mobile Audiences Boosts Campaign Performance

Member Submitted Content
Submitter's Company: 
Reveal Mobile
The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.
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Singapore-based YOOSE partners with OTM, provides Russian market latest in Hyper-Local technology

OTM partners with YOOSE To Provide Brands in Russia The Latest Of Hyper-Local Mobile Technology