location based marketing

How Location Intelligence Drives Omni-Channel Retail Success

How Location Intelligence Drives Omni-Channel Retail Success

E-commerce has come a long way since its early days when Amazon was just an online bookstore. With customers ordering everything from detergent powders to air conditioners online, it is no surprise that the industry has grown into a $2.3 trillion goliath. However, most customers are still closing their purchase in a physical store. We believe offline retail is just seeing a bit of slow business. It is far from dead. Location intelligence is playing a pivotal role in its revival, simply by levelling the playing field for online and offline retailers.

Using Beacons & Geofences to Create Location Based Mobile Audiences Boosts Campaign Performance

Submitted by Matthew Davis on Fri, 09/23/2016 - 15:20

Member Submitted Content

Member Submitted:

1

Submitter's Company:

Reveal Mobile

The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.

Teaser Image:

WRAL sees 109% lift in engagement using beacons and geotargeting for campaigns

PDF(s):

revealmobile_wral_location_based_audiences_case_study.pdf

Case Study Type(s):

Content Tags:

location based marketing

Location Based Advertising

proximity marketing

Topics:

location based marketing

location based advertising