Mobile | MMA Global


Benedict Evans, a partner at Andreessen Horowitz, recently spoke at the Mobile Marketing Association’s CEO & CMO Summit on why mobile is replacing the PC as the center of technology.

Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?

Michael Jones, senior VP of retailer and brand solutions at RetailMeNot, dives into three myths about the next generation of retail. Read the full article on

How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform Goal Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. Summary inMarket’s Mobile to Mortar™ (M2M) Platform generated in-store awareness, raised purchase intent and lifted sales for Hillshire Farm American Craft link sausages by delivering contextual, location-based engagements when shoppers were making a purchase decision in the store -- where it matters most. Execution
While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be doing anything truly different here? And two, is Apple actually committed to its advertising business?

Elements Therapeutic Massage in Palatine, IL wanted to truly test the effectiveness of their marketing message using various marketing channels. As part of a Chicago-based pilot program with Iris Mobile, a 3 part test was conducted to track the results.

Company also aligns its organization structure to intensify its focus on Remarketing and Social Komli Media, Asia Pacific’s leading digital media technology platform, announced the launch of an innovative, enterprise class Remarketing Demand Side Platform (RDSP) that enables digital marketers to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The launch further strengthens Komli Media’s expertise and leadership in performance and social media advertising across Asia Pacific.
May, 2013
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