Mobile Marketing | MMA

2020 Vision — Mobile Blurs the Lines of Omnichannel Retail

Mobile Increases Interest in Buy Online Pick Up in Store Options

2019 Indonesia Mobile Ecosystem Report

The Mobile Marketing Association (MMA) Indonesia, released the inaugural Indonesia Mobile Ecosystem Report 2019, following the successful launch of the Mobile Ecosystem Report published in Vietnam and India. 
 

Release Date: 
December, 2019
File Size: 
8.81MB

Beyond Viewability: Attention Time Drives Better Brand Outcomes

Beyond Viewability: Attention Time Drives Better Brand Outcomes for Mobile Ads

Adtech Innovator Launches First Digital Advertising Platform Based on Attention Time as a KPI

Mobile IP Targeting Myths and Facts

Infographic: Mobile IP Targeting Myths and Facts

The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics will involve delivering content tailored not only to where people are in the customer journey, but also to where they are physically located, and when and how they access their information. Successful mobile marketing will really be about delivering contextual relevance―content applicable to a specific moment in time. A person’s location can provide much more insight about who they are based on demographic and other lifestyle contextual assumptions.
Millennial on mobile device

There Is More to Engaging Millennials on Mobile than Kittens and Corgis

We are all well aware of millennials. Every article written in the past couple of years seems to be about them. I am one; you are one; crikey, the person next to you might even be one too. And yet marketers are still intimidated by these supposedly smart, self-absorbed creatures with the attention span of kittens (just as ruthless too) and the spending power of King Midas.
Mobile IP Targeting Myths and Facts: Dispelling Marketplace Misperceptions

Mobile IP Targeting Myths and Facts: Dispelling Marketplace Misperceptions

The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics will involve delivering content tailored not only to where people are in the customer journey, but also to where they are physically located, and when and how they access their information. Successful mobile marketing will really be about delivering contextual relevance―content applicable to a specific moment in time. A person’s location can provide much more insight about who they are based on demographic and other lifestyle contextual assumptions.

WWDC 2016: Chasing the Continuous Customer Experience

Apple’s big announcements and what they mean for marketers today… and tomorrow

By Todd Grennan

New technologies succeed when they make life easier.

Take a SPA Approach with Mobile: Keep it Simple, Pretty and Available

Consumers are spending more and more time on phones, and most have a hard time going longer than 7 minutes without interacting with their devices throughout the day. In turn, marketers want to make the most out of these multiplying touchpoint opportunities they may have via mobile. But, here’s some advice: It’s not all about mobile.

Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters

Originally published on MarketingLand:

By Craig Weinberg, VP of Mobile, 3Q Digital

See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: