Indonesia Mobile Ecosystem Report 2019 | MMA
2019 Indonesia Mobile Ecosystem Report
Release Date: 
December, 2019
File Size: 
Mobile Marketing
Education Section: 

Indonesia Mobile Ecosystem Report 2019

The Mobile Marketing Association (MMA) Indonesia, released the inaugural Indonesia Mobile Ecosystem Report 2019, following the successful launch of the Mobile Ecosystem Report published in Vietnam and India. 
The global march of mobile services continues at a staggering pace. At the end of 2018, over 5.1 billion people around the world (about 67 percent of the global population) were connected on mobile phones, according to GSMA Intelligence. By 2025, it predicts, 71 percent of the population will be covered by mobile services. Indonesia is an intensely mobile-first nation with 97% of Indonesia’s 171 million Internet population using the device to access the internet.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.