Affluent travel the most to attend sports events in Australia, with a preference for Australian Open: AdNear Intelligence | MMA

Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company AdNear. The study analysed 4 events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.

Australian Open saw 5x increase in footfall during the event, the highest amongst all other events, followed by the Eminem Concert which saw 4.5x footfall during the event. While the foot traffic increase in Australian Open came from males, the increase in the Eminem concert came from females that saw a 7x jump.

Committees: 

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].


Research Type(s):