If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad networks, RTB, ad servers, rich media, exchanges, and much more.
inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.
This year’s Digital Audio Benchmark and Trend Study unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach and engage audiences. Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.
Pushed Severe Weather Alerts Now Available in AccuWeather Android App
STATE COLLEGE, Pa. March 05, 2012 – AccuWeather’s new Android application for smart phones boasts real-time, pushed severe weather alerts that make it easy to receive notice of impending, inclement weather in your home location.
AccuWeather Committed to Offering its World Class Weather Applications Across Mobile Manufacturers
STATE COLLEGE, Pa. March 28, 2012 – AccuWeather’s partners include the top 10 mobile handset manufacturers responsible for 85% of the devices shipped worldwide. In 2011 alone, the global distribution of AccuWeather mobile applications exceeded more than one quarter of a billion devices.
STATE COLLEGE, Pa. April 26, 2012 – AccuWeather for iPhone is the “Best iPhone App” according to the 2012 Mobie Awards presented at The Mobile Show 2012 in Dubai. AccuWeather for iPhone has detailed and local weather forecasts for 2.7 million locations worldwide. It is easy-to-use, designed with bright weather icons that clearly illustrate the forecast, and it alerts users to severe weather.
London, 9 July 2012 – Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app.
