AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.
AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.
The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving technology ecosystem all present challenges for existing audience recognition technologies. Download the whitepaper
