Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy | MMA Global

Solving the Audience Recognition Crisis: Achieving the Best of Both Worlds in Performance and Privacy

May 30, 2012

The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly
targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with
consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving
technology ecosystem all present challenges for existing audience recognition technologies. 
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