Sponsormob Seeks Mobile Ad Growth in U.S. Market with Opening of Austin Office
April 16, 2012
Sponsormob recently opened a sales office in Austin, Texas. The U.S. base of operations will focus on expanding the client base and management of current North American clients. Founded in 2006, Sponsormob is a leading provider of mobile advertising in Europe working with clients around the world. The company has grown from a staff of three in 2009 to twenty-five full-time employees today and has doubled its profitability year on year since its founding. Advanced technologies such as Real-Time-Bidding (RTB) and Click-to-Call on mobile have led to the success of the performance-based advertising company, making it a key player in the European mobile marketing space. Steady growth since the company’s founding has also given it an enviable foothold in the fast-growing U.S. mobile advertising market.
Home to events such as South by Southwest and a thriving business community, Austin is an ideal location for the German-based company. According to Talya Shoup Burnett, Public Relations Manager for Sponsormob, “Austin is the obvious choice for us as a base in the U.S. It is a growing city with a lively start-up and tech scene. It also has a talented, skilled work force which is important to us as we grow. That Apple appears to be expanding its operations in Austin is proof that we have chosen a city with immense potential, so we are excited to have our base for US operations in the Texas capitol.”
The Austin office, which opened the end of March, is being led by a team of two: Ilyssa Cohen, Account Director, and Brendhan Hight, Director of Business Development. Both Cohen and Hight have several years of experience in online and mobile marketing, having worked with companies such as Marchex and Cellit. They will train and lead the sales and account management teams, working directly with COO Jet Patel to expand and manage the company’s client base in the U.S.
According to Patel, the U.S. mobile market was too large to ignore for a technology innovator like Sponsormob. “With the mobile market in the United States expected to exceed $2 billion by year’s end,” says Patel, “opening a base in the U.S. made strategic sense for us. We are excited to have found two great leaders who will help us move forward over the upcoming months.” Based on recent revenue trends in the U.S and the worldwide mobile advertising market, Sponsormob expects to add several additional team members over the next 6 – 12 months. The new office will be located at the Arboretum Great Hills Center. The Austin contact is Jet Patel, COO ([email protected]).