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Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets

Swipeable Gallery ad format for tablets

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations
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Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

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SOURCE: Vuclip

Vuclip

November 26, 2012 09:00 ET

Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

Vuclip Survey of More Than 20,000 People Also Reveals Two Horse Race Between Apple and Samsung for Preferred Tablet Brand

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AdColony Brand Impact Study Reveals TV + Mobile Drives Huge Lift Across All Key Brand Metrics

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.

AdColony Study Shows TV + Mobile Video Advertising Drives Huge Brand Lift

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