June 24, 2013
GOALS
- Introduce Chongqing, a new Asian destination
- Test tablet as a supporting vehicle to drive sales
- Expand sales to Asian destinations
- Encourage competition registrations
APPROACH
- Launched tablet-specific rich media advertising campaign
- Implemented the new Swipeable Gallery ad format
RESULTS
- Of all impressions, nearly 5% led to an interaction
- Of all interactions, 12% clicked through to Finnair.com to see fares with a possibility to purchase
- Of all interactions, 60% clicked through to enter the competition
“The tablet is an unbeatable tool to use in order to reach engaged consumers.”
— Emmi Teräs, Marketing Manager, Finnair
