APPROACH
- Launched tablet-specific rich media advertising campaign
- Implemented the new Swipeable Gallery ad format
RESULTS - Of all impressions, nearly 5% led to an interaction
- Of all interactions, 12% clicked through to Finnair.com to see fares with a possibility to purchase
- Of all interactions, 60% clicked through to enter the competition “The tablet is an unbeatable tool to use in order to reach engaged consumers.”
— Emmi Teräs, Marketing Manager, Finnair
www.finnair.com
www.google.com/think/products/mobile-ads.html