Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets | MMA
June 24, 2013
Swipeable Gallery ad format for tablets

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations - Encourage competition registrations
APPROACH - Launched tablet-specific rich media advertising campaign - Implemented the new Swipeable Gallery ad format
RESULTS - Of all impressions, nearly 5% led to an interaction - Of all interactions, 12% clicked through to Finnair.com to see fares with a possibility to purchase - Of all interactions, 60% clicked through to enter the competition “The tablet is an unbeatable tool to use in order to reach engaged consumers.” — Emmi Teräs, Marketing Manager, Finnair

www.finnair.com

www.google.com/think/products/mobile-ads.html