What role can a Data Quality Scoring framework play in resolving the Identity crisis now that the world has gone cookie-less and over 80 Identity related players have launched? How can such a framework be used to increase transparency and reduce compliance risk in MarTech?
Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.
The panel was hosted by Eyeota and the panelists in this discussion were:
Certification highlight featuring: 0ptimus Analytics
It's fair to say that in today's world of consumer data usage in MarTech, it's the exception rather than the rule to see a data provider embrace transparency during an audit and invest noticeably in internal governance -- especially smaller, privately held entities that don't have SEC or financial reporting requirements placed on them by the nature of a public listing. The unfortunate reality is that maximizing data sales often takes precedence over building transparency and governance controls from the ground up.
Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.
Key Retail Insights Include:
Retail Intelligence: How Brands Can Drive More Visits and Create a Better Consumer Experience
2017 in Review: Top Brands, Visit Trends, Consumer Habits, Shopping Preferences and More
2018 Forecast: Data & Analysis by CSP
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Are you ready for the Big Data of the future? It's hard to be when so much is unknown. Prepare your marketing department, and your company as a whole, by reviewing our SlideShare, "7 Ways to Get Ready for the Big Data of the Future."
Whether you’re an advanced analytics expert or a data management newbie, this guide has something for you. It includes techniques and tactics from our subject matter experts.
Get the lowdown on:
Download the guide here
This MediaPost article covers AppsFlyer's new product release, Facebook ROI Reports, which will help marketers better calculate the cost of their Facebook campaigns.
Beintoo, a loyalty rewards and monetization platform for Web and mobile apps, is joining forces with OtherLevels, a leader in A/B split testing and retargeting for push notification, SMS and mobile email messaging, to provide deep actionable analytics that can boost user engagement, conversions and revenues.
Beintoo partners with some of the world’s top app developers and publishers, including Halfbrick Studios, whose mega-hit games including Fruit Ninja and Jetpack Joyride have been downloaded over 500 million times.