analytics | MMA
Visit the MMA COVID-19
Marketer Support Hub
DB

Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP


Research Type(s): 
Anil Mathews, Founder & CEO, Near

4 ways data products are redefining brand interactions

Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine how brands interact with their consumers using data today. Here is how: 1. A power shift
LinkedIn SlideShare: 7 Ways to Get Ready for the Big Data of the Future

7 Ways to Get Ready for the Big Data of the Future

Quaero's SlideShare "7 Ways to Get Ready for the Big Data of the Future"

 

Are you ready for the Big Data of the future? It's hard to be when so much is unknown. Prepare your marketing department, and your company as a whole, by reviewing our SlideShare, "7 Ways to Get Ready for the Big Data of the Future." 

Quaero's Guide to Analytics

Quaero's Guide to Analytics

Whether you’re an advanced analytics expert or a data management newbie, this guide has something for you. It includes techniques and tactics from our subject matter experts.

Get the lowdown on:

  • Modeling: Predictive, Uplift and beyond
  • Google Analytics Retargeting
  • Cross-Channel Attribution
  • and so much more!

Download the guide here

AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change

This MediaPost article covers AppsFlyer's new product release, Facebook ROI Reports, which will help marketers better calculate the cost of their Facebook campaigns.

Beintoo, OtherLevels Want to Boost User Engagement and Retention in Mobile Apps

Beintoo, a loyalty rewards and monetization platform for Web and mobile apps, is joining forces with OtherLevels, a leader in A/B split testing and retargeting for push notification, SMS and mobile email messaging, to provide deep actionable analytics that can boost user engagement, conversions and revenues.

Beintoo partners with some of the world’s top app developers and publishers, including Halfbrick Studios, whose mega-hit games including Fruit Ninja and Jetpack Joyride have been downloaded over 500 million times.

SP

The Mobile Messaging Opportunity

Learn how measuring the effectiveness of mobile messaging is critical to maximize mobile audience retention and engagement.
 
Download your free copy of The Mobile Messaging Opportunity by OtherLevels and discover three mobile measurement techniques that will help you fully unlock your mobile app’s full marketing potential:

     1. Action Analytics Measurement
     2. A/B Split Testing
     3. Message Retargeting

Insights include:

Halfbrick and OtherLevels Team up to Keep Mobile Gamers Engaged

SAN FRANCISCO, November 27, 2012 – Acclaimed game developer Halfbrick, well-known around

Itay Gadot's picture

A New Comprehensive Mobile Monetization Global Landscape Released by inneractive

inneractive - The App Monetization Exchange

If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad
networks, RTB, ad servers, rich media, exchanges, and much more.

inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.