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The 2024 Digital Marketing Playbook

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.

Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

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2024 Gift Card Playbook

With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

 

Insights include:

  • When consumers purchase the highest volume of gift cards
  • The average spend per consumers by gift card category
  • Strategies to target and engage gift card givers & purchasers
  • And more!

Download the report today!

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2024 Digital Marketing Playbook

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected]. 

Log in with your MMA membership to gain full access to member research.

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If your company is an MMA member and you need log-in information, please email [email protected].

Neutronian webinar with industry expert perspective on the importance of a standardized data quality framework.

Data Quality Scoring: Identity and Transparency in MarTech

May 19, 2021

What role can a Data Quality Scoring framework play in resolving the Identity crisis now that the world has gone cookie-less and over 80 Identity related players have launched? How can such a framework be used to increase transparency and reduce compliance risk in MarTech?

Marketing Growth Framework Debate Session 1: Debate Among Leading Analytics on the Application of Each Growth Framework

Wednesday, February 17, 2021 - 11:00am to 12:00pm EST

This debate will include five analytic panelists, each in support of one of the presented marketing growth frameworks. The analytics will debate via a live, in-person or virtual session, discussing the scientific basis of each. This be a technical conversation, dissecting the research and mathematics behind each framework to better understand the mechanics behind each theory.

Region: 
Global
Speakers: 
Bill Cramblit
Sr. Manager, Marketing Analytics and Optimization
Molson Coors
Charlie Maas
Chief Marketing Officer
RumChata
Don Vu
Chief Data Officer
Northwestern Mutual
Wayde Fleener
Senior Director Marketing Decision Sciences
Best Buy
Lisa Wellington
Former Director of Data Science & Analytics
Coca-Cola
Watch the Webinar:

Why Data Quality Matters

December 18, 2020

Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

Governance and Transparency from the Ground Up

December 18, 2020

Certification highlight featuring: 0ptimus Analytics

It's fair to say that in today's world of consumer data usage in MarTech, it's the exception rather than the rule to see a data provider embrace transparency during an audit and invest noticeably in internal governance -- especially smaller, privately held entities that don't have SEC or financial reporting requirements placed on them by the nature of a public listing. The unfortunate reality is that maximizing data sales often takes precedence over building transparency and governance controls from the ground up.

Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP

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PDF(s): 
PDF icon foottrafficreportq42017_3.pdf
Content Tags (Deprecated): 
Location
location intelligence
footfall
analytics
Marketing
brand intelligence
big data
brand affinity
data
insights
consumer
consumer preference
Geo-location
geolocation services
consumer behavior
Consumer Briefings
consumer insights
Consumer Research
consumers
mobile analytics
Research Type(s): 
Consumer Briefing
Anil Mathews, Founder & CEO, Near

4 ways data products are redefining brand interactions

June 28, 2016
Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine how brands interact with their consumers using data today. Here is how: 1. A power shift
LinkedIn SlideShare: 7 Ways to Get Ready for the Big Data of the Future

7 Ways to Get Ready for the Big Data of the Future

November 10, 2015

Quaero's SlideShare "7 Ways to Get Ready for the Big Data of the Future"

 

Are you ready for the Big Data of the future? It's hard to be when so much is unknown. Prepare your marketing department, and your company as a whole, by reviewing our SlideShare, "7 Ways to Get Ready for the Big Data of the Future."