With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

Insights include:

• When consumers purchase the highest volume of gift cards
• The average spend per consumers by gift card category
• Strategies to target and engage gift card givers & purchasers
• And more!

Download the report today!