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New Webinar: Passbook Results Are In: What's Working, What's Not and What Next?

Although Passbook launched last September, it’s still a relatively new technology. In this webinar, hear real program results from early Passbook adopters such as Sears, NFL and Texas Roadhouse. Additionally, the lead mobile analyst from Gartner will share his thoughts about the Passbook opportunity for marketers and what’s ahead for Passbook and the mobile wallet landscape.

AccuWeather Wins Mobie for Best iPhone App

STATE COLLEGE, Pa. April 26, 2012 – AccuWeather for iPhone is the “Best iPhone App” according to the 2012 Mobie Awards presented at The Mobile Show 2012 in Dubai. AccuWeather for iPhone has detailed and local weather forecasts for 2.7 million locations worldwide. It is easy-to-use, designed with bright weather icons that clearly illustrate the forecast, and it alerts users to severe weather.   

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AdColony Study Shows TV + Mobile Video Advertising Drives Huge Brand Lift

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.

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