in-app advertising | MMA Global

in-app advertising

Pinterest research study
As Pinterest rolls out its paid advertising model, Promoted Pins, many marketers are thinking about getting in on the platform now, or in the near future. Ahalogy brings you answers to important questions about this new marketing opportunity: Who is the Pinterest consumer? How do they use the platform? How do they use the platform on mobile devices? And, are they ready for brand marketing activity and Promoted Pins?
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AdColony Study Shows TV + Mobile Video Advertising Drives Huge Brand Lift

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.

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