mobile advertising | MMA Global

mobile advertising

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

This holiday season, retail spending, both online and in-store, could reach new heights. The latest Consumer Confidence Index numbers, which measure consumer sentiment towards buying intentions, haven’t been this high since October 2000, eighteen years ago.

To understand how and when retailers plan to reach holiday shoppers, we surveyed over 260 owners and managers of small-to-medium businesses in the United States. Find insights on:

  • Where SMBs will spend their holiday ad dollars
  • The influence of geotargeting
  • Which digital channels will get the most attention
  • Holiday ad spending trends 

MMA members can download a copy here.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Research Type(s): 

New York, October 24th, 2017 – S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS.

Submitter's Company: 
Member Mention: 

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

Submitter's Company: 
JUICE Mobile

S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

NEW YORK, June 1st, 2017S4M (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead S4M’s sales expansion across North and Latin America and report directly to Fred Joseph, S4M’s US CEO and Global COO. 

Submitter's Company: 
Content Tags (Deprecated): 
ETERMAX IMPULSA EL MOBILE GAMING EN LA MMA La desarrolladora de juegos líder en LATAM, se incorpora a la Mobile Marketing Association para llevar innovación tecnológica y tendencias del mobile gaming a los negocios digitales Buenos Aires, 5 de abril de 2017 - Etermax, la desarrolladora de juegos para móviles argentina, anuncia su incorporación a la Mobile Marketing Association (MMA), abriendo un nuevo camino dentro de la organización para aportar sus profundos conocimientos sobre el mobile gaming y su papel en los negocios digitales en Latinoamérica.
This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.
Member Mention: 

Benedict Evans, a partner at Andreessen Horowitz, recently spoke at the Mobile Marketing Association’s CEO & CMO Summit on why mobile is replacing the PC as the center of technology.

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking
AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS® • será el representante exclusivo de XAPPmedia en América Latina y el mercado hispano de los Estados Unidos • XAPP Ads® permite a los consumidores móviles de servicios de música digital y aplicaciones de radio interactuar con anuncios publicitarios a través de la voz.
Submitter's Company: