Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company AdNear. The study analysed 4 events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.
Australian Open saw 5x increase in footfall during the event, the highest amongst all other events, followed by the Eminem Concert which saw 4.5x footfall during the event. While the foot traffic increase in Australian Open came from males, the increase in the Eminem concert came from females that saw a 7x jump.
With every year that passes, our phones seem to take on increasing significance in supporting our lives. Now in its eighth year, our annual Mobile Life study looks at how people use their phones, why they do what they do and the implications for brands. As showrooming continues to threaten the high street, we look at ways in which brands can use mobile to interact with people and influence their behaviour in store.
New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.
There’s no doubt about it—smartphones are powerful, addictive, and have a dramatic impact on consumers’ online behavior. But what’s the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution?
The growth in Smartphone use in the US is fuelling a range of new consumer behaviors and expectations and advertisers want to know what this means for them. But with such limited industry knowledge about consumers’ mobile advertising behaviors and expectations, it is currently difficult for advertisers to commit media budget to this platform. Microsoft Advertising commissioned research to understand mobile media consumption and advertiser opportunities among U.S. Smartphone and iPhone users, across 10 different verticals.
The Mobile Marketing Association (MMA) and its research partner, Lightspeed Research (www.lightspeedresearch.com), today announced the release of the latest Consumer Briefing reports into mobile giving in the UK, French and German markets. The studies showed that following the Haiti earthquake, 36% of UK consumers, 23% of Germans and 20% of French donated to the Haitian Earthquake relief efforts. Of all these donors across the three markets, 21.4% had pledged money via text, and 7% by visiting a charitable website from their mobile device.