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Q1 2023 Grocery Fidelity Index

In an era of increasing competition, inflationary pressures, and rapidly changing consumer behaviors, grocery marketers are challenged to attract new customers, strengthen existing shopper loyalty, and drive brand growth. 

InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more to better understand grocery chains’ ability to attract and retain shoppers during this period. 

Download the report now to access key insights and learn how to best maximize your grocery marketing strategy in the months ahead.

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9 Strategies to Maximize ROAS in 2023

Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets. 

As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.

InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases. 

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Why Data Quality Matters

December 18, 2020

Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

When It Comes To Data, Trust But Verify

October 30, 2020

Digital ad buyers know the ins and outs of audience-based buying better than anyone. Many have been masters of programmatic ad buying for more than a decade.

Let’s face it -- buying data can be a risky proposition. Here are several reasons to never blindly trust anyone offering the best data set on the web.

compliance safety, brand safety, mobile advertising, privacy

Compliance Safety is the New Brand Safety

October 30, 2020

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

5 Ways Publishers Can Use Location Data

February 9, 2017
Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.