advertising | MMA

5 Ways Publishers Can Use Location Data

Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.
Future of Ad Sales

Four Ways to Capitalize on the Future of Ad Sales

It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.

This white paper will help ramp up your ad sales by:

Why You Should Advertise Your App On Television

This TechCrunch article by AppsFlyer CEO Oren Kaniel addresses the rising trend of app advertisers marketing on television.

BuzzCity: 42% now bank on mobile, yet banks are still failing to advertise to majority audience

Fresh data from 3,300 global respondents reveals a 60% increase of people using their mobile devices to bank online. Almost half (42%) of all mobile users (up from 26% in 2013) are now routinely making payments through mobile devices. Although mobile payments have overtaken the use of credit and debit cards globally, one in ten don’t believe their banks offer the facilities to bank online. Key findings show that: • Mobile payments have overtaken the use of credit and debit cards globally – 17% now use cards compared to 24% using mobile payments • Despite the advancements in mobile banking, one in four users (26%) continue to have concerns about security • One in four (23%) believe that their mobile device is not suitable for online banking

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Five tips for better mobile advertising revenue

‘Go mobile or go home’ is the only way websites can truly get moving in the congested tariff of the online world today. Websites are actually beginning to notice that traffic to their sites from smartphones and tablets is starting to resemble the M25. With mobile devices everywhere, be it android or iOS, consumers are using them at every spare moment. This can no longer be ignored, it is time to seize the opportunity and run with it.

Audience Monetization

Data Platform Audience Monetization: Why it Fails

Velti releases "Mobile Whitebook 2013: Data, trends and best practice", in partnership with Econsultancy

Velti in partnership with Econsultancy publish their latest free mobile whitebook with truly actionable insight, assisting marketers to formulate an effective and accountable mobile strategy to target today’s consumers.
Combined research from leading industry statistics, primary data and analytics from Velti’s own platforms provides the latest insight into consumer preference, consumer habits and consumer devices. Also included:

Velti | The State of Mobile Advertising – 2012 Year in Review

Download here.

Key Highlights:

• Consumers in emerging markets are more likely to click
through to an ad-three out of the top five countries with the highest CTR are
emerging markets. Brazil leads the pack with an average CTR of 2.58%, while
China trails close behind at 2.4%. Italy comes in third at 2.18%, while Russia
places fourth at 1.88%.

BuzzCity improves techniques to increase effectiveness of click fraud detection


Mobile ad network shares results of international competition to ensure quality of its ad traffic

London 26 March 2013 BuzzCity, the global mobile advertising network, is today announcing findings which will help combat the on-going issue of click fraud in the mobile advertising industry, following a series of joint initiatives with some of the world’s leading universities.

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