The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing
New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee.
If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad networks, RTB, ad servers, rich media, exchanges, and much more.
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Mobile devices can turn a store into a 2x3 inch price war zone.
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing.
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