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Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

Digital ad buyers know the ins and outs of audience-based buying better than anyone. Many have been masters of programmatic ad buying for more than a decade.

Let’s face it -- buying data can be a risky proposition. Here are several reasons to never blindly trust anyone offering the best data set on the web.

compliance safety, brand safety, mobile advertising, privacy

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

Insight
When times are good you should advertise. When times are bad you must advertise.
Insight
“Going dark” and focusing on short-term price promotions are in fact counter-productive strategies.
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COVID-19 has had a big impact on the advertising industry. In this Pathmatics report you will find the latest data on the advertiser's response.
Article
Read this article to learn more about how ad spend is changing due to the Coronavirus pandemic.
Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.
Future of Ad Sales

It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.

This white paper will help ramp up your ad sales by:

This TechCrunch article by AppsFlyer CEO Oren Kaniel addresses the rising trend of app advertisers marketing on television. 

http://techcrunch.com/2015/07/01/why-you-should-advertise-your-app-on-te...