November 14, 2012 18:00 ET
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The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing
New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee.