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Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

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Submitted by Rupal Sancheti on Fri, 11/30/2012 - 01:42
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SOURCE: Vuclip

Vuclip

November 26, 2012 09:00 ET

Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

Vuclip Survey of More Than 20,000 People Also Reveals Two Horse Race Between Apple and Samsung for Preferred Tablet Brand

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media
tablet
mobile video
Vuclip
survey
US consumers
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Vuclip
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Member Press Release

Vuclip Secures $13M in Series D Funding From SingTel Innov8, Jafco Ventures and NEA

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Submitted by Rupal Sancheti on Fri, 11/30/2012 - 01:38
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November 14, 2012 18:00 ET

Vuclip Secures $13M in Series D Funding From SingTel Innov8, Jafco Ventures and NEA

World's Largest Independent Mobile Video and Media Company Reaches 45 Million Monthly Active Users

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Vuclip
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Member Press Release

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

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Submitted by Eric Espiritu on Tue, 10/16/2012 - 13:37
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The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

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best practices
advertising
mobile video
MMA
Mobile Marketing Association
Committee
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Mogreet
Neustar
comScore
Anne Schelle
Greystripe
JumpTap
Mindshare
Will Kassoy
Tom Godfrey
Acta
AdColony
AdMarvel
Collective
Crisp Media
E-View Connections
GoldSpot
Jesta Digital
Jivox
Millennial Media
Mocean Mobile
Nexage
The Nielsen
News Type: 
MMA Press Release

AdColony Brand Impact Study Reveals TV + Mobile Drives Huge Lift Across All Key Brand Metrics

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.

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mobile
mobile advertising
brand
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SmartPhone
mobile apps
apps
apple
android
tablet
iPhone
iPad
Google
video
mobile video
mobile video advertising
in-app advertising
film
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film studios
Nielsen
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AdColony Study Shows TV + Mobile Video Advertising Drives Huge Brand Lift

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