rich media

Is TV advertising the most expensive radio advertising?

A while ago, global mobile marketing leaders met at a MMA (Mobile Marketing Association) conference in London. At this event major brand representatives, like Coca-Cola, Huawei, InMobi, Dominos and Samsung, spoke about how they have adapted to the mobile landscape. I will make a quick recap and shed some further light on the topics that were discussed.

Mobile is huge!

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JUICE Mobile delivers engagement with innovative Mobile Flyer ad unit

Submitted by Sonya Furdyk on Mon, 11/03/2014 - 13:55

Member Submitted Content

Member Submitted:

Submitter's Company:

JUICE Mobile

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Case Study Type(s):

Retail

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Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 12:35

L’Oréal Campaign

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PDF(s):

Case Study- LOreal Lancome 2013 (MENA-EN).pdf

Case Study Type(s):

Retail

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Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:51

Member Submitted Content

Member Submitted:

GOALS

• To overcome the mobile ad industry’s reporting discrepancies problem

• To record video views and facilitate brand engagement

APPROACH

• Designed tap-to-expand rich media creative

• Used DoubleClick Studio to build ad creative and implement tracking code

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PDF(s):

Case Study- Renault 2012 (UK).pdf

Case Study Type(s):

Automotive

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Third Party Ad Serving

Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:46

Bethesda Campaign

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Case Study- Bethesda Softworks - Dishonored Aug 2012 (UK).pdf

Case Study Type(s):

Media & Entertainment

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Google: More than 18% of all its unique users interact with Audi’s rich media ad

Submitted by Matt Brocklehurst on Tue, 08/27/2013 - 11:58

Member Submitted Content

Member Submitted:

GOALS

• Stimulate deep brand engagement with new Audi A3 Sportback

• Reinforce Audi’s slogan,“Vorsprung durch Technik”

APPROACH

• Created HTML5 rich media ad for tablets in DoubleClick Studio

• Designed an experience allowing users to actively engage with the ad

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PDF(s):

Case Study- Audi 2013 (DK-EN).pdf

Case Study Type(s):

Automotive

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Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets

Submitted by Matt Brocklehurst on Mon, 06/24/2013 - 12:37

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations

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Case Study- Finnair 2012 (FI-EN).pdf

Case Study Type(s):

Leisure/Travel

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE Award for “Sunday in the Park with George”

Submitted by Iris Mobile on Fri, 06/07/2013 - 15:54

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

Case Study Type(s):

Fundraising/Non-Profit

General

Media & Entertainment

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mobile messaging marketing

The RoomPlace Wins using Image-Based Offers

Submitted by Iris Mobile on Fri, 06/07/2013 - 14:59

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The RoomPlace Wins using Image-Based Offers

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Retail

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mobile messaging

mobile message marketing

InMobi Case Study – Nokia Lumia Motion Activated Rich Media Campaign

Submitted by Marseille Steele on Thu, 11/01/2012 - 18:27

The Challenge:

As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.

The Solution:

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PDF(s):

InMobi_Nokia.pdf

Case Study Type(s):

General

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