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Is TV advertising the most expensive radio advertising?

August 31, 2016

A while ago, global mobile marketing leaders met at a MMA (Mobile Marketing Association) conference in London. At this event major brand representatives, like Coca-Cola, Huawei, InMobi, Dominos and Samsung, spoke about how they have adapted to the mobile landscape. I will make a quick recap and shed some further light on the topics that were discussed.

Mobile is huge!

JUICE Mobile delivers engagement with innovative Mobile Flyer ad unit

Client Objectives:

Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost

L’Oréal Campaign

Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

GOALS

• To overcome the mobile ad industry’s reporting discrepancies problem

• To record video views and facilitate brand engagement

APPROACH

• Designed tap-to-expand rich media creative

• Used DoubleClick Studio to build ad creative and implement tracking code

Third Party Ad Serving

Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

Google: More than 18% of all its unique users interact with Audi’s rich media ad

GOALS

• Stimulate deep brand engagement with new Audi A3 Sportback

• Reinforce Audi’s slogan,“Vorsprung durch Technik”

APPROACH

• Created HTML5 rich media ad for tablets in DoubleClick Studio

• Designed an experience allowing users to actively engage with the ad

Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations

Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE Award for “Sunday in the Park with George”

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

mobile messaging marketing

The RoomPlace Wins using Image-Based Offers

mobile messaging

mobile message marketing

InMobi Case Study – Nokia Lumia Motion Activated Rich Media Campaign

The Challenge:

As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.

The Solution:

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