rich media | MMA

Is TV advertising the most expensive radio advertising?

A while ago, global mobile marketing leaders met at a MMA (Mobile Marketing Association) conference in London. At this event major brand representatives, like Coca-Cola, Huawei, InMobi, Dominos and Samsung, spoke about how they have adapted to the mobile landscape. I will make a quick recap and shed some further light on the topics that were discussed.

Mobile is huge!

Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost

L’Oréal Campaign

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L’Oréal Campaign
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Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

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Renault Campaign

GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
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Renault Campaign
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Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

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Bethesda Campaign
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Google: More than 18% of all its unique users interact with Audi’s rich media ad

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Audi A3 Sportback Pages

GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
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Audi A3 Sportback Pages
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Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets

Swipeable Gallery ad format for tablets

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations
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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE Award for “Sunday in the Park with George”

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

InMobi Case Study – Nokia Lumia Motion Activated Rich Media Campaign

The Challenge:
As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers
in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.
 
The Solution:
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