Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost | MMA Global
August 28, 2013

L’Oréal Campaign

GOALS
• Promote product launch by engaging with clients in a new, interactive way
• Drive effective brand recall by working across all screens
• Evaluate performance
APPROACH
• Created ad unit offering opportunities for deep user engagement
• Targeted iOS and Android smartphones and tablets in the UAE and Saudi Arabia
• Used in-app advertising across Google’s network
RESULTS
• Achieved high brand engagement at low cost
• On average users spent over 11 seconds in ad
• Cost per interaction amounted to $0.23
• Campaign interaction rate measured 1.44%
• Post-click engagement reached 13.94%
 
“Google enables us to maximize our reach at the best cost and in the same time helps us to optimize the efficiency of our online campaigns by targeting the right content and people.”
— Affif KADRI, Digital Marketing Manager at L’Oréal Middle East