As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers
in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.
To maximize consumer interaction with the Nokia Lumia device, InMobi created a motion-activated rich media ad. The solution enabled consumers to discover the functionality of the smartphone in their own time by clicking through the different areas of the home screen.
The campaign achieved an average
CTR of 0.82%, with a peak of 1.39%. Engagement levels on the rich media site were incredibly effective, achieving an average 2min 20sec visit duration for every unique visit. Average percent of new visitors was 79.3%, achieving the goal to expose the product to new customers on an ongoing basis.