Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.
According to a recent survey from the CMO Council, while 96% of CMOs said that mobile was an important way to reach their audience, just 17% said they have a mobile strategy in place. Businesses are in need of mobile marketing solutions that help them take the mobile plunge. To answer the need businesses have for mobile resources and strategy FunMobility, a mobile technology firm, announced on June 12th a new product offering - AppWidgets, a new SaaS mobile marketing suite. Marketers can now, quickly and more cost-effectively, add functionality to (push notifications like surveys, coupons, etc), launch, and measure performance of apps (iOS and Android) - all with one tool.
AppWidgets, created by FunMobility, provide the power to send rich content and promotions via standard push alerts, segment and target users, analyze results, and optimize the user engagement loop, all in real-time. AppWidgets are cloud-based, HTML5 plug-ins that easily and instantly improve the performance of any native iOS or Android app. AppWidgets can also be deployed as mobile web campaigns to reach users directly without the friction point of an app store download. Brands and developers can now quickly configure, release, and tune on-the-fly new features and functionality for more compelling and customizable user experiences. Watch the video below to learn more: